Lucid's Marketing:
Primary target audience: 15-25 year old males
Secondary target audience: 15-25 year old females
Will heavily rely on social technologies, e.g. Facebook, Twitter, etc. These are popular in the age group of our target audiences and will also allow us to establish groups/pages/profiles specifically tailored to advertise and promote the film.
Why will the film appeal to the target audience?
Mainly, because we are using youths in our picture. This will attract a younger audience as it will give them something to relate to. Examples of this working would be in popular thriller movies such as 'Scream' and 'A Nightmare On Elm Street (original and 2010 remake)'. Both of these movies feature teens as the main characters and as a result both of the production's revenues were largely made up of teens/young adults.
Because of our predetermined idea of what 'Lucid' will be compromised of, we will also be trying to attract audiences such as the 'Arthouse viewer' (Inception's targeted audience).
Locations we will use for our setting:
This video shows some of the key locations we're going to use in our sequence, the corridor being the main focus of which. Other locations may also be used to comlete the final opening. Obviously, we are being opportunistic, working with what locations we have, however, having said this, the location we're using does hold extreme potential:
This video shows some of the key locations we're going to use in our sequence, the corridor being the main focus of which. Other locations may also be used to comlete the final opening. Obviously, we are being opportunistic, working with what locations we have, however, having said this, the location we're using does hold extreme potential:
Storyboard shots:
Here are two shots from our storyboard that I consider to be key to the opening:
Here are two shots from our storyboard that I consider to be key to the opening:
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